Release Notes

We’ve added a Suggested Price column to the Pricing Insights dashboard to provide clear, actionable pricing guidance in one place. The suggested price reflects the Walmart suggested price, which is designed to help you maximize your price competitiveness. Use this column to quickly make informed pricing decisions.

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The sale of general-use consumer products that don’t meet the requirements enforced by the Consumer Product Safety Commission (CPSC) remains strictly prohibited on Walmart Marketplace; however, submission requirements to demonstrate compliance have been updated.

You must ensure that all Marketplace products adhere to this policy and comply with federal, state and local laws. You must also provide a valid General Certification of Conformity (GCC) to certify that the subject product complies with all CPSC regulations. Items primarily intended for children aged 12 or younger require a Children’s Product Certificate (CPC).

If your unpublished items require documents to stay compliant with our Prohibited Products Policy, you must take action through the Item compliance hub in Seller Center.

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 You can now ship your virtual pack offers using Simplified Shipping Settings. When you sell combinations of a single product as a virtual pack, these offers will successfully migrate to Simplified Shipping Settings, helping you maintain your On-Time Delivery rate with accurate, real-time transit information.

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You can now monitor all your Seller Performance metrics, including the Return Rate and Item Not Received Rate, directly from the Walmart Seller app. This provides you with greater flexibility and control to ensure you meet Walmart’s standards.

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When updating product details for items listed on Walmart.com, it’s strictly prohibited to use AI-generated content that misrepresents a product, makes unsubstantiated or unsafe claims, fabricates reviews or endorsements or otherwise violates Marketplace requirements. All claims, images, and descriptions must match the actual product including size, color and other features. You’re responsible for reviewing and substantiating AI-generated content before publication and for complying with all Marketplace policies and applicable laws when selling on Walmart Marketplace.

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If you self-fulfill or ship through Walmart Cross Border services, you can now provide packaging dimensions and weight during item setup. This allows Walmart to estimate shipping costs prior to the transaction and exclude dutiable amounts from commercial invoices, thereby reducing import duties for customers—especially on orders with free shipping.

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We’ve added two new parcel carriers, Shipglobal and Western Post, to our list of carriers approved for self-fulfillment. This expansion provides you with even more delivery options, making it easier to fulfill your Marketplace orders.

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We’ve updated the calculations of two components of your Listing Quality score:

• The content quality score now measures fewer attributes to accurately reflect what influences customer trust and item performance. 

• The price competitiveness score now calculates your item’s original price, set by you, without Walmart-funded incentives.
  

As a result of these changes, your overall Listing Quality score, content quality score and price competitiveness score may be impacted. These updates aim to give you a more accurate understanding of your listing’s overall health. To help improve your Listing Quality score, visit the Listing Quality dashboard, Pricing Insights dashboard or Success Hub in Seller Center and take the suggested actions.

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Starting April 14, 2026, the Refund Rate will be retired from the Seller Performance Standards and will no longer impact your performance evaluations. It will be replaced by two newly introduced metrics: Item Not Received Rate and Return Rate, which are now part of the Seller Performance Standards.

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To prepare for the upcoming removal of the Refund Rate as a Seller Performance Standard, we strongly suggest updating your API endpoints. To ensure a smooth transition, you should remove the Refund Rate endpoints and make sure you’re using the following APIs: 

• Returns performance summary
• Returns performance report
• Item not received performance summary
• Item not received performance report

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