What is the policy?

As a Marketplace seller, you play a critical role in upholding the Seller Code of Conduct. It’s your responsibility to manage your business honestly and comply with all applicable Marketplace policies, rules and guidelines. This includes recognizing Walmart’s shared commitment to a competitive and transparent Marketplace, and that as a seller, you compete with other Marketplace sellers: 

• You must not use Walmart Marketplace to engage in any agreements or arrangements that restrict competition.

• You must not share or exchange competitively sensitive information with other sellers. This includes future pricing, promotional strategies and inventory plans. 

To adhere to the Seller Code of Conduct, you agree to the following policies:  

1. Act fairly and with respect

Acting withand respect is core to the Walmart Code of Conduct. As a Marketplace seller, you’re expected to treat customers, other sellers and Walmart associates with respect.

Examples of unfair activities and disrespectful behavior include but aren’t limited to:  

• Sharing customer information with a third party or initiating unsolicited contact with a customer. 

• Misusing customer personal information and contacting customers for any reason outside of Walmart policies. The misuse of customer personal information includes sending unsolicited messages by any mechanism (e.g., text messages, marketing emails, letters or phone calls) to customers. Failure to adhere to Walmart’s policies may result in account suspension or termination.

• Providing misleading or inaccurate item information to Walmart or the customer.  

• Increasing the retail price after an order has been completed. 

• Creating offers with highly uncompetitive or unfairly priced shipping costs in violation of our Pricing rules. 

• Attempting to influence or inflate customer reviews and ratings for your items. 

• Attempting to influence or damage another seller’s reviews, ratings or listed items.

• Sending a customer an item that is materially different from the listed item that was ordered by the customer (e.g., no substitutions). 

• Engaging in any inappropriate or offensive behavior, including name-calling, harassment or any otherwise unprofessional conduct meant to belittle, intimidate and threaten; or using any profanity or otherwise vulgar language or imagery as outlined in our Prohibited Products Policies. This applies to all of your activities, including but not limited to: 

• Listing content.

• Information provided on your account.

• Information provided on your About Seller page.

• Communication between you and Walmart and/or between you and customers.

• Attempting to override a Marketplace policy or overturn a seller account decision.

• Failure to act in good faith and partnership when receiving account guidance or support from a Walmart associate.

2. Provide accurate information

You must provide accurate and current information to Walmart in Seller Center and to customers on your Marketplace listings. You must use a business name that you're legally authorized to use. Separately from the business name, you're responsible for choosing your display name and company description which is shown to customers on Walmart.com. The display name and company description should be unique, customer-friendly and should accurately identify your business.

Below are additional requirements you must follow when creating your display name and company description. If you need help creating a display name, use these best practices as a guide. 

3. Diverting customers or transactions

Any attempt to direct customers to external websites, platforms or storefronts outside of Walmart Marketplace is prohibited. Examples of activities to divert customers include:   

• Use of advertisements, marketing offers and promotional materials in customer communication or order fulfillment.

• Use of hyperlinks, URLs, link shorteners to direct customers to personal or business websites, social media pages or handles, third-party websites or other marketplace platforms.

4. Practice responsible communication with customers

Don’t send unsolicited communications to customers except that which is necessary for completing an order or providing customer service. All communications to customers must be sent through the Seller Center and abide by the guidelines outlined in the Customer Care Policy.

5. Meet the Seller Performance Standards

There are key performance metrics that comprise the Seller Performance Standards: Cancellation Rate, On-Time Delivery Rate (OTD), Valid Tracking Rate (VTR), Seller Response Rate and Negative Feedback Rate. It’s your responsibility to review account performance and proactively improve performance metrics not meeting standards. You can view your performance metrics at any time on the Performance dashboard in Seller Center.

6. Adhere to all Retailer Policies

All Walmart Marketplace sellers are responsible for being aware of and compliant with all Walmart Marketplace Seller Retailer Policies. Failure to adhere may result in account suspension or termination from the Marketplace program. Walmart reserves the right to suspend sellers pending internal investigation of any potential violation of your Marketplace Retailer Agreement, Code of Conduct, or any Retailer Policy.