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Marketplace reviews: Review syndication

Last updated on Jul 15, 2025

Reading time: 1 min

In this guide:

Overview
How does it work?
Frequently asked questions

Overview

As a Marketplace seller, you can increase your product reviews through review syndication. Review syndication allows you to share and publish customer reviews collected on your own website to Walmart.com for the same item. In this guide, you'll learn more about your options and how to get started. 

How does it work?

Walmart Marketplace has its own review syndication service, but we also work with approved Solution Providers that can help you, too.

Service provider	Cost	Eligibility	How to get started
Walmart Marketplace Review Syndication Program	Free	You must own your reviews and not currently use other syndication services.	Sign up
Bazaarvoice	Contact Bazaarvoice for pricing plans.	Contact Bazaarvoice for eligibility requirements.	Sign up
PowerReviews	Contact PowerReviews for pricing plans.	Contact PowerReviews for eligibility requirements.	Sign up
Wholescale	Contact Wholescale for pricing plans.	Contact Wholescale for eligibility requirements.	Sign up
TargetBay	Contact TargetBay for pricing plans.	Contact TargetBay for eligibility requirements.	Sign up

Frequently asked questions

Why are my reviews missing? 

Reviews that aren’t displaying on Walmart.com are usually the result of a product family issue or syndication issue:

Product families enable the sharing of reviews across items that have variants such as size, color and fabric. Product families must be set up and maintained by the merchandising team. Contact your merchant for assistance if reviews aren't shared between variants.   
Syndication facilitates the sharing of reviews from a supplier or brand website to Walmart.com for the same item. Items must be set up with an item ID and UPC in both the supplier’s catalog and the Walmart catalog. If your syndicated reviews aren’t displaying, check your catalog to ensure that these necessary data points are present.

How long does it take for a new seller or product review to post on Walmart.com? 

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