If you sell products that don't have a product ID (e.g., private label or handmade jewelry), you may be eligible to receive authorization to sell these items on Walmart.com by submitting a GTIN exemption request. In this guide, you’ll learn how to submit a request if needed.
Request a GTIN exemption
Step 1 – Get started
Navigate to the Catalog section in Seller Center and select GTIN Exemptions. If it’s the first time you’re applying for an exemption, select Get started. If you have existing exemptions, select the Apply for GTIN exemptions button.
You must have admin level access to Seller Center to request an exemption and to view the status of existing submissions.
For product verification, you may provide up to three URLs from your business website or an external marketplace where your store information is located.
Step 2 – Choose the category and product type
You can either enter your store information using item URLs (optional), or you can select Next to choose your category, product type, brand and reason for exemption. You can select up to 10 categories and 100 product types for each exemption request. Then, select Next.
Step 3 – Select the brand and reason
Use the drop-down menu to search for and select the brand. Then, select the reason for your exemption. If none of the reasons apply, select Other and add your reason in the text field.
If you don’t find the brand, you can select Add a brand from the Brand dropdown and add the brand or your brand name.
To request an exemption for the same brand or reason across all product types in this exemption, select Update brand & reason. Search for a brand or add a new one if it isn’t listed. Select the reason, then choose Submit.
Step 4 – Submit
Once you’ve submitted your request, it'll be reviewed by Walmart. On the GTIN Exemptions page, you can check the status of your request. The request may display one of the following statuses:
Status | Definition |
|---|---|
Approved | After your request is approved, you can set up your items with the same brand and product type approved in the exemption. You must wait four hours after approval to set up your item. |
Processing | Your request is being reviewed by Walmart. Allow up to three business days to receive a response. |
Needs info | Walmart needs additional information from you before processing your request. Check your email for more details and respond to all questions within five days. |
Denied | Your request was denied. You may view the denial reason by hovering over the Denied status. |
Closed | Your request was reviewed and determined that Walmart needs additional information from you to process the request. If Walmart doesn't receive a response from you within five days, the request will be closed. |
When you set up your items for exemption, the brand entered must be the exact same name you used during item setup.