The Assortment Growth dashboard in Seller Center helps you identify, evaluate and act on in-demand items and brands—also referred to as Customer Favorites. In this guide, you’ll learn how to use this dashboard to expand your catalog and discover new assortment opportunities across additional categories, brands and products aligned with customer demand trends.
How does it work?
Customer Favorites are items that show strong customer demand on Walmart or across the broader market. These items are identified using a combination of internal Walmart demand signals and external market data to understand what customers are actively searching for. Customer Favorites are displayed throughout the Assortment Growth dashboard as item, brand and optimization recommendations.
Customer Favorite recommendations are refreshed periodically based on customer demand and may change over time.
Explore the essential features of the dashboard to enhance your navigation experience:
Feature | Description |
|---|---|
Recommendations | A personalized view of Customer Favorite items suggested for your business based on customer demand and your selling context. This is the fastest way to identify items to add or optimize. |
The Item explorer | A broader view of in-demand items that help you expand within your current categories or evaluate opportunities beyond your existing catalog. Select Explore popular items to browse Customer Favorite items across categories and brands and identify and identify opportunities to expand your catalog. |
The Brand explorer | A brand-level view that highlights in-demand brands customers are actively searching for, helping you identify brand expansion opportunities. Select Explore top brands to view high-performing brands on Walmart and discover Customer Favorite items offered by those brands. |
The Workspace | An overall view where you can review, organize and act on Customer Favorite items you’ve saved or that have been recommended to you. Workspace is designed to help you manage Customer Favorite recommendations in one place, so you can take action at your own pace. It helps you focus on the items that are most relevant to your business and move them forward when you’re ready. |
Account Manager recommendations are available only to sellers who work with a Walmart Account Manager.
Additional guidelines
If you choose to add any of the items to your catalog, just locate the item you wish to set up and select Setup item under the Actions column. You’ll then be redirected to the item set up page. You can also download the item details for up to 5,000 items that you intend to add to your catalog. You can then use that bulk file to set up your items in your Marketplace catalog.
Once you’ve successfully added the item to your Marketplace catalog, you’ll need to procure the items on your own to start selling them. This table outlines the actions you can take:
Action | Definition |
|---|---|
Set up item | Add a Customer Favorite item to your catalog and begin the item setup flow. |
Save item | Save an item to your Workspace to review and act on later. |
View trends | Review how an item has performed over time, including demand, price and impression trends. |
Remove item | Remove an item from your recommendations if it’s not relevant to your business and select a reason to help improve future recommendations. |
Download item details | Download the item specification file and upload it. Select Catalog then Add items to set up the item in bulk. |
Customer Favorite recommendations are intended to guide assortment decisions and do not guarantee sales. You should evaluate sourcing, pricing and inventory readiness before listing items.